Naresuan University Showcases Successful Transcendental Research to Improve Good Nite Drinks, Get the Sleep Economy Trend
This content was machine-translated from Thai and may contain inaccuracies.
Event date 11/3/2026
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Researcher, Naresuan University, led by Assoc. Prof. Dr. Prayuth Bhuwaratanawith, Faculty of Pharmacy, and Assoc. Prof. Dr. Kanokan Sarnmanmahut, Faculty of Business Administration, Economics and Communication, collaborated to integrate knowledge in the field of science.
Researchers at Naresuan University, led by Assoc. Prof. Dr. Prayuth Bhuvarattanavith, Faculty of Pharmacy, and Assoc. Prof. Dr. Kanokarn Sarnmanmahut, Faculty of Business Administration, Economics and Communication, collaborated to integrate knowledge in pharmaceutical science and business administration, driving research from laboratories to create economic and social value through research studies on functional beverage products to promote "Good Nite" sleep, which contributes to the benefits of universities, society, entrepreneurship, and public health promotion in many dimensions, including:Advancing applied research into practical use, raising awareness of sleep health, and developing new products based on academic evidence. The full study can be found in Pharmacy Practice, 2026.
# Integrated research # SleepEconomy # GoodNite # Health promotion # Health innovation